An establishing shot is a the opening scene of a video or film. While they can be utilized for different purposes, establishing shots are generally designed to accomplish the following:
– Unveil the setting
– Provide context
– Set the mood or tone
One way to think of an establishing shot is as an opportunity for the video or film creator to invite the audience in to their story. With this shot, the creator decides where in their narrative to begin and what feelings to convey. Here are some helpful questions to ask yourself as you plan your establishing shot:
Check out this video from StudioBinder for a quick overview on what an establishing shot is, as well as ways to imagine different establishing shots at the same location to alter the tone of the shot.
Next, let’s take a look at a couple examples of establishing shots in short films.
This video, Stand with the Gwich’in (produced by Patagonia), has an establishing shot that features a beautiful and remote natural landscape. The shot was filmed from an aerial view that moves quickly, and when paired with the music, it gives off a tone that is both serious and awestruck. It suggests to the audience that what they are about to learn is deeply connected to nature and of great importance.
The establishing shot of Sacred Strides, produced by Outside Magazine, begins with a slow-motion clip of a group of people — specifically focusing on one indigenous man through the use of lighting — running at dusk. The music is simple and highlights the sound of the wind. This shot evokes feelings of perseverance, connection, and perhaps spirituality.
